Nicholas Popoli is an entrepreneur and C-level executive with over twenty years of experience in automotive OEM & retail. He began his automotive retail career in the mid-’90s, and after college worked for Toyota Motor Sales USA and the Acura Division of American Honda Motor Co. Shortly after joining Acura, Nick put his passion and experience to the test and developed a series of national dealer digital marketing training webinars, collaborating in the digital space with highly regarded companies such as Google, Dealer Inspire, and Car-Mercial. During his successful field career, Nicholas held various marketing and management positions working directly with dealers to increase their online presence, sales, and profitability.

Having made a profound digital marketing impact at the OEM level, Nick transitioned back to retail and brought his digital acumen to the BDC Director, GSM, and Director of Marketing positions at two luxury import dealers. After many successful campaigns and sales increases, Nick returned to the Chicagoland area and founded Digital Rx Consulting in 2017. Nick’s “Strategize, Create and Measure” mindset is a winning combination! Digital Rx Consulting works with automotive dealerships seeking digital growth, sales, and profitability throughout the United States.