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What’s Your Digital Return on Investment?

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We take the mystery out of digital! Digital Rx Consulting makes digital simple, sensible, and affordable. With over 50-years of retail and OEM experience our team understands the dynamic nature of today’s marketplace. We work with automotive dealers to develop high performance digital strategies, internet processes, and ROI (return on investment) based analytic reporting. Think of us as your in-house digital strategy, consulting, and analytics team! We work directly with your key decision makers to ensure your strategies drive sales success and hold your vendor partners accountable for additional savings. Digital Rx Consulting believes that success comes in the form of a well-planned, well-executed and well-measured strategy.


Digital Strategy Website Merchandising Lead Handling Digital Analytics
Digital Marketing Insights Full-platform website review Internet lead process evaluation Vendor Expense Analysis
Digital Marketing Budgets Website design enhancements Lead handling workflows Performance Metric Analysis
Social Media Management SEO, branding, merchandising Custom template creation Lead Provider Assessment
Google My Business Strategies Banners, overlays, custom content ​Internet process training Online Reputation Review
Directory Listings Management SEO/RO Vehicle descriptions ​​Dynamic Mystery Shop platform Google Analytics Review




Digital Rx Consulting utilizes advanced, real-time, market-based sales data to help create impactful digital strategies and campaigns emphasizing maximum return on investment. We listen first and communicate second. We connect with key management staff in a manner that best suits your needs — from virtual meetings to monthly in-store visits. We strategize, create, manage, and collaborate with your staff and vendor partners to execute custom dealer initiatives. Your store’s ROI is at the forefront of every digital campaign, website optimization, and lead handling strategy.

Digital RX averages a



reduction in monthly marketing vendor expense



reduction in lead response time



increase in lead closing within 5 days



increase in set internet appointments



increase in internet sales volume

We can help you spend more time focusing on day to day operations and less sitting on what seems to be hundreds of vendor webinars, conference calls, and analytic review sessions. Our team will participate in these meetings and review vendor performance monthly, maximizing efficiency and sales while decreasing poor performing vendors and associated expenses. Need help sourcing a new ad agency, third-party lead source, website company, website widget, or another digital vendor? No problem! Our team will get involved and help your staff source, negotiate, and execute new vendor contracts. Sell more and spend less. What is your digital ROI? Get your complimentary analysis today.


Nicholas Popoli is an entrepreneur and C-level executive with over twenty years of experience in automotive OEM & retail. He began his automotive retail career in the mid-’90s, and after college worked for Toyota Motor Sales USA and the Acura Division of American Honda Motor Co. Shortly after joining Acura, Nick put his passion and experience to the test and developed a series of national dealer digital marketing training webinars, collaborating in the digital space with highly regarded companies such as Google, Dealer Inspire, and Car-Mercial. During his successful field career, Nicholas held various marketing and management positions working directly with dealers to increase their online presence, sales, and profitability.

Having made a profound digital marketing impact at the OEM level, Nick transitioned back to retail and brought his digital acumen to the BDC Director, GSM, and Director of Marketing positions at two luxury import dealers. After many successful campaigns and sales increases, Nick returned to the Chicagoland area and founded Digital Rx Consulting in 2017. Nick’s “Strategize, Create and Measure” mindset is a winning combination! Digital Rx Consulting works with automotive dealerships seeking digital growth, sales, and profitability throughout the United States.


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Change Comes with a Click

There is no better time to optimize your digital strategies to make the maximum impact in the marketplace. Don’t wait! Set up your complimentary digital evaluation today. Simply provide your business information below, and a team member will be in touch with you shortly.

857-302-4640 info@digitalrxconsulting.com