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Digital Consulting

for Automotive, Marine, and Powersports dealers

We take the mystery out of digital! Digital Rx Consulting makes digital simple, sensible, and affordable. With over 50-years of retail and OEM experience our team understands the dynamic nature of today’s marketplace. We work with automotive dealers to develop high performance digital strategies, internet processes, and ROI (return on investment) based analytic reporting. Think of us as your in-house digital strategy, consulting, and analytics team! We work directly with your key decision makers to ensure your strategies drive sales success and hold your vendor partners accountable for additional savings. Digital Rx Consulting believes that success comes in the form of a well-planned, well-executed and well-measured strategy.

Here’s why smart business owners partner with our team:

Search Optimization


Search Engine Optimization (SEO) involves optimizing your website to rank higher on search engines like Google. This strategy utilizes tactics like keywords analysis, reputation management, social media engagement, Google Business Profile optimization, and writing high-quality content. These tactics work together to drive organic traffic to your site and significantly enhance your online visibility.


  • SEO yields an average ROI of 300%, establishing it as an essential strategy
  • Websites positioned on the first page of search results capture a staggering 71% of clicks, underscoring the critical importance of securing top rankings.
  • Trust in online reviews is substantial, with 88% of consumers relying on a them as much as personal recommendations, emphasizing the necessity of effectively managing your online reputation.

Key Strategies

Local Directory Listings Google Business Profile Optimization Reputation Management Social Media Marketing
Keyword Research Content Marketing Technical SEO User Experience

Search Optimization

Paid Advertising

Website Design

Merchandising & Branding

Lead Handling

Digital Analytics


Digital Rx Consulting utilizes advanced, real-time, market-based sales data to help create impactful digital strategies and campaigns emphasizing maximum return on investment. We listen first and communicate second. We connect with key management staff in a manner that best suits your needs — from virtual meetings to monthly in-store visits. We strategize, create, manage, and collaborate with your staff and vendor partners to execute custom dealer initiatives. Your store’s ROI is at the forefront of every digital campaign, website optimization, and lead handling strategy.

Digital RX averages a



reduction in monthly marketing vendor expense



reduction in lead response time



increase in lead closing within 5 days



increase in set internet appointments



increase in internet sales volume

We can help you spend more time focusing on day to day operations and less sitting on what seems to be hundreds of vendor webinars, conference calls, and analytic review sessions. Our team will participate in these meetings and review vendor performance monthly, maximizing efficiency and sales while decreasing poor performing vendors and associated expenses. Need help sourcing a new ad agency, third-party lead source, website company, website widget, or another digital vendor? No problem! Our team will get involved and help your staff source, negotiate, and execute new vendor contracts. Sell more and spend less. What is your digital ROI? Get your complimentary analysis today.


Nicholas Popoli is an entrepreneur and C-level executive with over twenty years of experience in automotive OEM & retail. He began his automotive retail career in the mid-’90s, and after college worked for Toyota Motor Sales USA and the Acura Division of American Honda Motor Co. Shortly after joining Acura, Nick put his passion and experience to the test and developed a series of national dealer digital marketing training webinars, collaborating in the digital space with highly regarded companies such as Google, Dealer Inspire, and Car-Mercial. During his successful field career, Nicholas held various marketing and management positions working directly with dealers to increase their online presence, sales, and profitability.

Having made a profound digital marketing impact at the OEM level, Nick transitioned back to retail and brought his digital acumen to the BDC Director, GSM, and Director of Marketing positions at two luxury import dealers. After many successful campaigns and sales increases, Nick returned to the Chicagoland area and founded Digital Rx Consulting in 2017. Nick’s “Strategize, Create and Measure” mindset is a winning combination! Digital Rx Consulting works with automotive dealerships seeking digital growth, sales, and profitability throughout the United States.


How does your business appear across search engines?

See how your business appears in dozens of maps, apps, search engines, and directories for free in under a minute


Change Comes with a Click

There is no better time to optimize your digital strategies to make the maximum impact in the marketplace. Don’t wait! Set up your complimentary digital evaluation today. It’s easy. Simply provide your business information below, and a team member will be in touch with you shortly.

857-302-4640 info@digitalrxconsulting.com


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    Digital Strategy ServicesWebsite Design & Merchandisinge-Process Consulting & TrainingDigital Analytics Assessment